Sunday

Click here to view the full Schedule-at-a-Glance 

Sunday, January 13, 2008

• 7:00 a.m. - 7:00 p.m.

  Registration

• 8:00 a.m. - 11:00 a.m.

  PCMA Education Foundation Board of Trustees Meeting

• 8:00 a.m. - 12:00 p.m.

  CMP^® CRAM Course — Part 2

  Sponsored by Nashville Convention & Visitors Bureau

  Professional Development

  Professional Education

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  Continued from Saturday .
• 8:00 a.m. - 1:00 p.m.

  Seattle City Tours

  Sponsored by Seattle's Convention and Visitors Bureau
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  Get out into Seattle and see all that it has to offer you, your attendees, and your meetings. Choose between these three great tours:

  • Waterfalls and Washington Wine: a visit to Snoqualmie Falls and a trip to Chateau Ste. Michelle Winery.
  • Best of Seattle Highlights: includes a tour of Pike Place Market, visit to the top of Seattle’s Space Needle, and a Starbucks tasting.
  • Pike Place Market - Treats & Treasures: an in-depth behind the scenes look at this colorful and "must see" attraction with a special brunch.

  
  Additional fees apply and pre-registration is required.
• 8:00 a.m. - 1:30 p.m.

  Chapter Leaders Workshop: L(earn)² Contribute to a Body of Knowledge™

  Sponsored by Cancun Convention & Visitors Bureau

  Professional Development

  Professional Education

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  Current Chapter Leaders and those interested in becoming more involved should plan to attend this high-energy, educational event. The program starts at breakfast with PCMA’s Board of Directors then Chapter Leaders will join L(earn)² facilitators to evaluate common obstacles and share proven solutions to the operation of their local Chapters.

  Workshop participants will separate into breakouts to address the following topics:

  Membership Recruitment & Retention:
  What are the best tactics for recruiting prospective new members and retaining your present ones? Do you know how to promote volunteer opportunities and engage future chapter leaders? Gain insight on the strategies and tools to enhance your member’s experiences.  

   

  Attendance Building:
  Are you Sleepless in Seattle? Have you found yourself awake at night worrying about meeting your attendance goals for your next Chapter event? Have you effectively utilized the marketing tools available to promote the event successfully? Explore attendance building strategies and tools available from PCMA headquarters to drive attendance and increase revenue.

   

  Chapter Education & Programming:
  How can you create valuable programs or event for your chapter ? Do you know which topics are of interest to your attendees and who the hottest speakers are who speak to that topic? Examine the chapter leader tools that are available to you to execute solid Chapter programming.

   

  Chapter Leadership Development:

  Do you know how to attract and keep great volunteers within your Chapter?  Are you engaging your membership base and creating opportunities for future leaders? Explore the factors that keep volunteers engage and techniques to identify potential leaders. 

  The program closes with a networking lunch for faculty and Chapter Leaders. Be sure to check the box on the registration form if you plan to attend the Chapter volunteer and leadership events on Sunday!

   

  FACILITATORS:

  Doug Bolger, Chief Learning Officer, L(earn)²
  Michele Ferrari, Executive Vice President, Learning, L(earn)²
  Heather Galambos, Coach, L(earn)²
  Jason Gautreau, Coach, L(earn)²
• 8:00 a.m. - 3:00 p.m.

  CASE^® Review and Exam

  Professional Development

  Professional Education

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  CASE^® (Certified Association Sales Executive)

  PCMA's CASE^® Online Course™ is a robust course aimed at teaching industry suppliers to fully understand the goals of meeting professionals. The CASE^® Examination will be held at the Annual Meeting and is open for all participants that have completed the eight internet based modules. The examination will be divided into two parts: the morning will be spent reviewing the course content material and following lunch, the written examination will take place. Click here for more information about CASE^®.

  FACILITATOR:

  Buz Buzogany, CAE, CASE, Principal, Savvy-Strategic Resource Partners
• 8:00 a.m. - 5:00 p.m.

  CEM™ Learning Program: Floor Plans and Layouts

  Professional Development

  Professional Education

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  Brought to you by International Association of Exhibitions and Events (IAEE)
  
  Setting up an exhibition and laying out booths can be a tedious, yet important, process. Learn the seven elements necessary to create an efficient and manageable exhibition floor plan for both attendees and exhibitors. Click here for information about the CEM™ Learning Program. Note: Session is limited to the first 40 registrants. Pre-registration and an additional fee are required.

  LEARNER OUTCOMES:

  • Identify the elements necessary to create a marketable floor plan.
  • Identify the three basic kinds of booths used in a typical floor plan.
  • Identify the five factors that impact traffic flow on a floor plan.

  FACILITATOR:

  Julie Smith, CEM, Vice President of Sales, GES Exposition Services
• 8:00 a.m. - 5:00 p.m.

  CEM™ Learning Program: Selling Exhibit Space

  Professional Development

  Professional Education

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  Brought to you by International Association of Exhibitions and Events (IAEE)
  
  An exhibition would not appeal to its target audience if there were no exhibitors! Selling space is one of the most important elements to a successful exhibition. Discover tools to develop a sales plan, with accompanying goals and strategies, which will serve as a guide throughout the process. Click here for information about the CEM Learning Program. Note: Session is limited to the first 40 registrants. Pre-registration and an additional fee are required.

  LEARNER OUTCOMES:

  • Identify the differences between selling and marketing processes.
  • Develop a sales plan with accompanying goals and strategies.
  • Create a "unique selling proposition" (USP).

  FACILITATOR:

  Jane Dahlroth, CEM, CMP, Vice President, JRDaggett & Associates
• 10:00 a.m. - 11:00 a.m.

  2008 AMPC Meeting

• 10:30 a.m. - 4:00 p.m.

  Executive Edge (invitation only)

  Sponsored by Canadian Tourism Commission and Partners and PSAV® Presentation Services
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  PCMA has partnered again with the Wharton School of the University of Pennsylvania to develop an all new, hands-on program specifically for leaders of the meetings and convention industry. Collaborate with other key industry executives as you learn from award-winning business school faculty at this exclusive, invitation-only event on Service Excellence. Invitations will be sent in September. If you would like to attend but did not receive an invitation by October 1, please click here to complete a short qualifying questionnaire. Click here for more information about Executive Edge.
• 12:00 p.m. - 4:00 p.m.

  PCMA Student Union

  Sponsored by Hilton Hotels Corporation and the PCMA Education Foundation

  Professional Development

  Essential Education

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  Don’t miss these programs dedicated to helping you realize a career in the meetings industry. The PCMA Student Union begins on Sunday with a lunch at noon then evolves into an interactive workshop. This workshop will give you an opportunity to ask questions and learn from industry professionals, explore career options, and practice the business and social networking skills needed to skillfully and  professionally make new contacts in all business settings including the PCMA Annual Meeting. If you are a student, you can’t miss these events designed just for you! Click here for more information.
• 12:30 p.m. - 4:45 p.m.

  Faculty Workshop

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  This program begins with a networking lunch for faculty and Chapter Leaders.  Following lunch join your faculty colleagues and explore the issues that guide you in developing and revising meeting, exhibition and convention curriculum to better prepare graduates of hospitality management programs for the workforce. Then attend a discussion on how faculty can utlize PCMA as a resource in and out of the classroom. 
• 1:30 p.m. - 3:30 p.m.

  PCMA Annual Meeting Orientation

  Sponsored by Fort Worth Convention & Visitors Bureau
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  Join us before the meeting officially kicks off for this interactive and entertaining event facilitated by L(earn)². Whether you’re a first-time attendee or a PCMA veteran, you can enrich your Annual Meeting experience by discovering the “must attend” events. This multifaceted program will provide a brief introduction to Seattle and the Annual Meeting. Learn how to get the most out of your PCMA Annual Meeting experience and position yourself to succeed. Be sure to bring a generous supply of your business cards! Note: Space is limited.

  FACILITATORS:

  Doug Bolger, Chief Learning Officer, L(earn)²
  Michele Ferrari, Executive Vice President, Learning, L(earn)²
  Heather Galambos, Coach, L(earn)²
  Jason Gautreau, Coach, L(earn)²
• 3:30 p.m. - 5:00 p.m.

  Seattle Tours for Meeting Planners

  Sponsored by Seattle's Convention and Visitors Bureau and Gray Line of Seattle
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  Make sure to register for complimentary tours of Seattle. Seattle will work with you to customize the site inspections that best suit your meeting requirements, whether it is a tour of the city, hotels, convention centers, or venues. All registrants will be sent an email confirmation and full project details prior to arrival in Seattle.

  Also, don't miss the pre- and post-fam tours of Victoria, Vancouver/Whistler, and Portland. Pre-registration is required.
• 4:30 p.m. - 5:30 p.m.

  Chairmen's Reception (by invitation)

  Sponsored by GES Exposition Services and Fort Worth Convention & Visitors Bureau
• 4:30 p.m. - 5:30 p.m.

  Mentor Meet and Greet at Chairmen's Reception

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  Those who pre-register as mentors and protégés gather during this time for a chance to connect. No matter where you are in your career, having a mentor is a key element to becoming a great leader. Sign up as a Mentor to share your experiences and help  others succeed. Or sign up as a Protégé for help with your career advancement. Space is limited and pre-registration required.
• 5:00 p.m. - 6:30 p.m.

  PCMA Chapter Receptions

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  PCMA Chapters have the opportunity to host their own receptions during the Annual Meeting in Seattle. Be sure to attend the Chapter Receptions and have fun while bonding with those from your Chapter in an informal and relaxed setting. Click here to see where your chapter is holding its reception.
• 6:30 p.m. - 10:00 p.m.

  Welcome to the Pacific Northwest!

  Sponsored by Seattle's Convention and Visitors Bureau and Washington State Convention & Trade Center
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  Location: 6:30 p.m.—8:30 p.m. WSCTC—Hall 4AB

  8:30 p.m.—10:00 p.m. Nordstrom Flagship Store

  Discover for yourself what makes the Pacific Northwest a unique destination for 2008 and beyond. Hosted by the Washington State Convention & Trade Center, this not-to-be-missed reception offers something to wow each and every one of your senses. Featuring spectacular local culinary treats,  outstanding Washington wines and micro-brews, talented musicians, stunning visual displays and most importantly, a chance to meet and reconnect with  your PCMA colleagues. The party continues at Nordstrom Downtown Seattle! Join us for an after-hours event featuring fabulous desserts, champagne and live entertainment while you shop. Treat yourself to a cosmetic make-over and get a jump on spring fashion.

  Creative Concept: The Workshop
  Production: Radar-Works Event Services
• Passport to Northwest Wines

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  Did you know that the Northwest region is the nation’s second largest producer of wine? Now is your chance to take a journey through the region’s best wineries with Passport to Northwest Wines. From January 12 – 16 during lounge hours, visit seven participating Seattle hotels, where a different, well-known Northwest wine will be featured. A perfect respite from your day, meet and mingle with fellow attendees, while sampling varietals such as syrah, sauvignon blanc, merlot and pinot and much more. Each hotel is about a 5-10 minute stroll through the downtown shopping district. At each location, bring your PCMA badge to receive a stamp on your passport when you purchase wine from the Passport to Northwest Wine menu. Visit all seven hotels and drop off your completed card by the Wednesday Networking Luncheon on January 16 to enter to win Grand Prize of 4 mixed cases of WA/OR wine and a wine refrigerator!

  • Crowne Plaza – Regatta Bar
  • Fairmont Olympic – Terrace Lounge
  • Grand Hyatt – Ruth's Chris Lounge
  • Hilton – Lobby
  • Red Lion – Terrace Garden, 5th Floor
  • Sheraton – Daily Grill
  • Westin – Lobby Bar
• Pine & Gilmore’s Seattle Experiences Audio Tour

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  Discover how you can create more compelling meeting experiences with a tour around Seattle. Opening general session speakers, B. Joseph Pine II and James H. Gilmore, authors of the best-selling book, The Experience Economy, will be your guides through a cell phone audio tour of some of the most engaging and insightful experiences in town. As you visit each venue, call a dedicated phone number to hear Pine & Gilmore's commentary on the various venues – and more importantly, how you can learn from your experience to bring practical ideas back to your organization. This isn't about best practices – after all, none of these places are in the conventions and meetings business.  Rather, it's about best principles – figuring out which principles you can apply from seemingly unrelated – but surprisingly relevant – environments to create more compelling meeting experiences. More information on the tours to come.