Launched at the 2007 Annual Meeting in Toronto, the objective of The Masters Series is to expose PCMA members to best practices and new ideas that will influence the business of meetings and conventions. At the PCMA Annual Meeting in Seattle, The Masters Series will give attendees the opportunity to delve into business ethics, master the mind games associated with successful negotiations, and gain clear tactics for relating to “Generation Why.”

Monday, January 14, 2008

• 10:30 a.m. - 12:00 p.m.

  The Masters Series
  Business Ethics: Why Every Decision Counts

  Sponsored by San Diego Convention and Visitors Bureau and San Diego Convention Center Corporation
  • Professional Development
  • Professional Education
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  Just a few short years ago, people like Kenneth Lay, Martha Stewart and Dennis Kozlowski were highly respected professionals on the top of their games with flourishing careers. What happened? How do smart, educated, successful people get themselves into so much trouble? Patrick Kuhse and the executives of Enron, Tyco and WorldCom, to name a few, were guilty of the same critical thinking errors.  White-collar crime and corporate greed in America seem to be running rampant. Why? Is there an “early detection” system? Join Patrick Kuhse on his personal journey, from successful stockbroker with a loving family and home in the suburbs of San Diego, to the jungles of Costa Rica as an international fugitive, to incarceration in two countries and back again.  Each of us is faced with moral and ethical dilemmas every day. At times, ethics can be a moving target that hides behind the seductive siren of greed. Patrick will show you the warning signs and preventive techniques to keep your moral compass pointing true north.

  LEARNER OUTCOMES:

  • Identify common ethical dilemmas in our industry.
  • Define, develop and control your own ethical behaviors.
  • Review proven ethical decision-making tools which guarantee you'll do the right thing.

  Patrick Kuhse
  Speaker, Trainer, Writer, Business Ethics

  Patrick Kuhse became an internationally recognized authority on business ethics the hard way - by taking part in his own criminal acts and suffering the consequences. As a self-admitted greedy stock broker on Wall Street in the 1980’s, Kuhse’s value system changed, and he became more interested in making money and being successful than in ethical behavior. Kushe now believes he can make up for his wrongdoing by preaching the importance of ethical behavior. As the Ethics Fellow in Residence for the Eller College of Business at the University of Arizona and an Ethics Fellow for Suffolk University's Sawyer School of Management in Boston, he has conducted ethical leadership workshops for such diverse groups as major universities including Harvard, Stanford, and UCLA, as well as civic groups, businesses, law enforcement agencies and international professional associations.

  Patrick Kuhse’s appearance provided by Keppler Speakers 

Tuesday, January 15, 2008

• 10:30 a.m. - 12:00 p.m.

  The Masters Series
  Winning the Mind Game: The Art of Successful Negotiations

  Sponsored by InterContinental Hotels Group (IHG)
  • Communication
  • Professional Education
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  Negotiation is at the heart of what meeting planners and vendors do to reach an agreement on the best terms for their organization or client. Yet, few people are naturally great negotiators because the process is psychological. Learn to become a master negotiator with this definitive look at the nature and process of this age-old art.  Identify the bottom-line competitive nature of negotiations, verbal and non-verbal keys to winning the mind game, and the critical importance of preparation. Discover the components of effective negotiation, why win-win is not the best approach to negotiation success, and how to control the process, and – most importantly – guide the interaction.

  LEARNER OUTCOMES:

  • Realize that credibility in negotiation is much more than just experience and reputation.
  • Present your position in a way that is tailored for the specific person with whom you are negotiating.
  • Capitalize on your natural style in order to maintain control throughout the negotiation process.

  Paul Lisnek, J.D., Ph.D.

  Dr. Paul M. Lisnek is a nationally recognized television commentator, author, corporate trainer, trial consultant, and lawyer.  He serves as anchor of ‘Newsmakers” seen hourly on CNN Headline News, and as host for “Political Update with Paul Lisnek.” Dr. Lisnek has been featured and appeared on C-TV, MSNBC, WGN, MTV, and Court TV. His network appearances include The Today Show, NBC Nightly News, and Anderson Cooper 360, among numerous other programs. In addition to his media work, Paul is co-founder and Chief Executive Officer of Decision Analysis one of the nation’s leading trial consulting firms with offices in Los Angeles, San Francisco and Chicago. He is the former assistant dean of Loyola University Chicago School of Law and serves as an Ethics Commissioner for the Illinois Attorney Disciplinary Commission, an Illinois Supreme Court appointment.

  Paul Lisnek’s appearance provided by National Speakers Bureau

Wednesday, January 16, 2008

• 10:30 a.m. - 12:00 p.m.

  The Masters Series
  The Aliens Have Landed! How to Make Meetings Relevant with the Next Generation

  Sponsored by Irving Convention and Visitors Bureau
  • Business Development
  • Professional Education
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  America is in the midst of a monumental shift in demographics. As Baby Boomers begin to head toward retirement, today's organizations must change dramatically to meet the needs of a younger mindset, or risk losing members and experience a decline in meeting participation. Understanding what behaviors are associated with these younger generations will help you convert the younger generation into attendees and members.  Come hear America's premier authority on the new generation and discover what you can do to keep your organization and meetings relevant to the next generation.

  LEARNER OUTCOMES:

  • Explain how Generation Y prefers to learn and gather information. 
  • Identify the challenges they present for meeting planners.
  • Determine strategies for engaging this new generation. 

  Eric Chester, CSP, CPAE
  President
  Generation Why, Inc.

  Eric Chester is the premier expert on Generation Why. In fact, he coined the term. He is the Founder & President of Generation Why, Inc., a training and consulting firm offering insight and strategies to leading organizations to help them recruit, train, manage, and retain the very best of this new generation. Since 1986, Eric Chester has been speaking to, and working with Generation Why youth. He has addressed more than two million teenagers and is dialed-in to the mindset of this burgeoning generation. He frequently appears on national media (ABC News 20/20, MSNBC, FoxNews, CNN, etc.) to provide commentary on those coming of age. Eric is a 2004 inductee into the CPAE International Speakers Hall of Fame, an honor shared by less than 2% of all professional speakers in the world.

  Eric Chester’s appearance provided by Speak, Inc.