Tuesday

Click here to view the full Schedule-at-a-Glance

Tuesday, January 15, 2008

• 6:30 a.m. - 7:30 a.m.

  PCMA Fun Run/Walk

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  Join fellow attendees for an invigorating morning jog or brisk walk at Seattle’s Myrtle Edwards Park. Run or walk the 1.25 mile winding trail along Elliott Bay with fantastic views of the Olympics Mountains, Mount Rainier, and Puget Sound. Pick up and drop off points will be at the following PCMA hotels: Sheraton, Westin, Fairmont Olympic, and Red Lion. Participation is complimentary. Please sign up on the registration form.
• 7:00 a.m. - 7:00 p.m.

  Registration

• 7:00 a.m. - 8:00 a.m.

  CASE^® Breakfast

  Sponsored by MeetingMatrix™ International
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  New this year! Have you participated in CASE^®? Gather with fellow colleagues who have earned their Certified Association Sales Executive (CASE^®) certification and take advantage of this opportunity to network and reconnect during this time that is especially set aside for you. Those who completed the review course and examination on Sunday are also welcome to attend.
• 7:00 a.m. - 8:15 a.m.

  Continental Breakfast Available

• 7:15 a.m. - 8:15 a.m.

  One on One — Partners and Planners

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  Do you have a conceptual idea for your next meeting that you’d like to explore? Are you in the process of submitting an RFP or selecting a destination, facility or service? With One on One - Partners & Planners, you can discuss these possibilities with a PCMA Partner.
  
  Meet individually with four PCMA Partners of your choice to review your questions, ideas or requests, including RFP’s. They will be available Monday through Wednesday morning to assist you in bringing these possibilities to life!
  
  Please indicate your interest on the registration form. You will be prompted to schedule your individual appointments in October via the Personal Planner.
  
  Contact Daris Frencha at 312.423.7214 or dfrencha@pcma.org for further information.
  
• 8:30 a.m. - 10:00 a.m.

  GENERAL SESSION
  Microsoft's Mathews Talks Marketing and Events

  Sponsored by Orange County Convention Center and Orlando/Orange County Convention & Visitors Bureau, Inc.
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  Mich Mathews, Microsoft’s Senior VP of Marketing, will demonstrate how the meetings industry can raise the bar by better communicating the value of events to both attendees and organizations. Currently, Microsoft is pioneering new ground in digital marketing in order to build deeper connections with customers and make marketing more accountable through ROI. As one of the top ranking women at Microsoft and Microsoft's leading marketer, Mathews offers a unique perspective on how to utilize a range of marketing tools and measure their effectiveness. Microsoft’s meetings and events teams also report to Mathews, so she brings a synergistic understanding of how both marketing and events can work together to produce measurable results. Come hear her stories and learn how you can transform your business through more effective communication.
  
  Bonus: Help craft the session – send your communications and attendance building questions to Mich at education@pcma.org .
  
  Mich Mathews
  Senior Vice President, Marketing
  Microsoft Corporation

  As one of the highest ranking women at Microsoft, Mich Mathews oversees the company’s global marketing function. She is widely known and respected for her focus amid a diverse set of businesses and audiences. Mathews leads integrated marketing communications to hundreds of millions of customers in more than 70 countries through the company's branding, advertising, public relations, research, events, packaging, relationship marketing and internal communications functions. Mathews began her career with Microsoft in 1989 as a consultant in the U.K. She later joined Microsoft in 1993 to lead its Corporate Public Relations function and was named an officer of the corporation in 1999. She has held a succession of marketing positions in Microsoft including vice president of Corporate Communications and vice president of its Central Marketing Organization.
• 10:00 a.m. - 10:30 a.m.

  Networking Refreshment Break

• 10:15 a.m. - 2:00 p.m.

  Experience the Finer Points of Coffee

  Sponsored by Tully's Coffee

  Event Management

  Professional Education

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  Seattle is unofficially known as the "national capital of coffee lovers." Tully's Coffee is a specialty coffee retailer and wholesaler based in Seattle with a focus on serving fine handcrafted coffee. This experiential session will focus on Coffee 101. Discover the background, the selection of beans, and the process of developing gourmet coffee. Also, find out how to order it, when coffee should be refreshed, and when it should be replaced. Witness the roasting of beans in the plant and round out the experience with a discussion and tasting of foods for breakfast, lunch and dinner. Discover how to pair the various coffee blends to complement the palate. Note: Session is limited to the first 60 registrants. Pre-registration and an additional fee are required. Lunch is included in the registration fee. Buses depart at 10:15 a.m. from the Washington State Convention and Trade Center.

  LEARNER OUTCOMES:

  • Identify the characteristics of a gourmet coffee blend.
  • Develop a taste for the art of pairing coffee and food.
  • Differentiate between the varietals of coffee beans and blends.

  
  

  FACILITATORS:

  Brian Speckman, Master Roaster, Tully’s Coffee
  AJ Rendon, Roasting Supervisor, Tully’s Coffee
  Chris DeGuzman, Roasting Trainer, Tully’s Coffee
  Jesse Riojas, Plant Manager, Tully’s Coffee
  Art Miranda, Director of Food Service, Tully’s Coffee
  David Brasefield, Wholesale Program Manager, Tully’s Coffee
• 10:30 a.m. - 12:00 p.m.

  EDUCATION SESSIONS

• 10:30 a.m. - 12:00 p.m.

  Collaborate to Communicate & Innovate: Planning and Marketing Educational Events

  Program Planning

  Professional Education

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  Are your teams working together to produce a "total meeting experience" that facilitates learning? The collaboration between the events, education and marketing teams is vital to the success of your meetings. Once the meeting objectives are set, the site contracted and theme chosen, your team must plan, design, and implement a stimulating event with appropriate and innovative content. This hands-on session will combine the talents of your teams to generate ideas for relevant education programs and dynamic meeting experiences. Discover a step-by-step process for developing a learning experience from both an educational and logistics perspective. Learn a collaborative brainstorming technique that will make it easier for your teams to work together to develop content, share ideas, enhance knowledge, and contribute to innovative learning experiences for large or small meetings.

  LEARNER OUTCOMES:

  • Recognize the power of collaboration and innovation to produce a total meeting experience.
  • Create a collaborative effort that ensures members are empowered and decisions can be made.
  • Plan and execute valuable educational sessions for your meeting attendees.

  MODERATOR:

  Gerald Haman, President, SolutionPeople

  PANELISTS:

  Lisa W. Block, Director of Meetings and Conferences, Society for Human Resource Management
  Charlie Jones, Vice President, Marketing, Communications and Membership, Heart Rhythm Society
  Janine Pesci, Firmwide Director of Learning, Gensler Architecture, Design & Planning Worldwide
• 10:30 a.m. - 12:00 p.m.

  Fresh Thinking: Bringing Sustainable Food & Beverage to the Table

  Event Management

  Professional Education

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  You can help save the planet by eating incredible meals? How is that possible? One way that you can "green" your meeting is by using local food producers, which eliminates the need to ship food to your event. Explore how you can work with caterers to tap into local food producers and chefs to offer your attendees menus that are innovative, delectable, and sustainable. In turn, discover how you can work with contracted facilities to serve these fresh, local foods in a sustainable manner. Not only will you save money, but you will look good too!

  LEARNER OUTCOMES:

  • Create a customized strategy to evaluate your needs and develop a cost-effective sustainable food program that's right for you.
  • Reduce your organization's impact on the environment.
  • Negotiate contract clauses for sustainable food, green service practices and donation of leftover food.

  SPEAKERS:

  Brendan Coffey, General Manager, Aramark Corporation
  Amy Spatrisano, CMP, Principal, Meeting Strategies Worldwide
  Nancy Wilson, CMP, Principal, Meeting Strategies Worldwide
• 10:30 a.m. - 12:00 p.m.

  International Planners SIG

  Professional Development

  Professional Education

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  The SIGs are designed for attendees with similar interests to identify common challenges, discuss best practices and share possible solutions in an informal, comfortable environment.

  Each SIG will address the following questions:

  • What are our greatest challenges?
  • What are the reasons for those challenges?
  • What’s the impact on ourselves/our organizations?
  • What’s our vision for solving these challenges?

  Each group will assign a note taker to capture responses to each question. Comments will be transcribed and circulated after the meeting.
• 10:30 a.m. - 12:00 p.m.

  L(earn)² Profit from Change™

  Sponsored by Walter E. Washington Convention Center

  Leadership

  Professional Education

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  When is the best time to manage change? Most of us will do almost anything to maintain the status quo. We tend to take action only when forced by a competitive threat, or external circumstance. L(earn)² Profit from Change™ offers invaluable insight into the process of change: why it happens, when it happens, and how to use any changing environment to your maximum advantage. Join us for this interactive, experiential session where you will experience the difficulties of implementing a system-wide change. Choose specific change and communication tactics to influence others, secure their agreement, and move others forward to clarity. Discover how you can positively affect change in your organization. Session is limited to the first 200 participants. Note: Pre-registration is required, however there is NO additional fee.

  LEARNER OUTCOMES:

  • Select appropriate communication and change tactics to achieve organization goals.
  • Predict and overcome barriers to change.
  • Design an organizational environment which reinforces the importance of change.

  
  

  FACILITATORS:

  Doug Bolger, Chief Learning Officer, L(earn)²
  Michele Ferrari, Executive Vice President, Learning, L(earn)²

  This event is sold out. If you select this program when registering, you may be placed on a waitlist.
• 10:30 a.m. - 12:00 p.m.

  Maximize the Value of Business Relationships

  Business Development

  Professional Education

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  Will your network bring you success? Do you have the right kind of contacts? In today's business world, your contacts can mean the difference between success or failure. This session will show you how to maximize the value of business relationships and gain contacts that can be advocates and champions of your cause. These vital relationships can open doors to new opportunities and shorten the time required to achieve business and personal success. Acquire strategies and communication techniques that will help you confidently connect, build stronger relationships, and increase your influence.
  

  LEARNER OUTCOMES:

  • Identify the steps necessary to build a stronger network.
  • Transform your network into advocates or "champions-of-your-cause."
  • Apply the steps necessary for developing successful business relationships.

  
  

  SPEAKER:

  Byron Sabol, CEO, Sabol International, Inc.
  
• 10:30 a.m. - 12:00 p.m.

  ROI...A Solution for the Exhibition Industry!

  Facilities & Services

  Professional Education

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  Can you demonstrate ROI for your exhibitors? One of the biggest challenges facing exhibition managers is providing a reasonable measurement of Return on Investment (ROI). More and more CEOs are managing their business using financial results only. Discover how you can provide the data your exhibitors need to justify participation at your show. This session will demonstrate a new ROI calculator for use on events that include exhibits. Find out how to impress your exhibitors with ROI and help sell your exhibition. This calculator was developed by the Center for Exhibition Industry Research (CEIR), the International Association for Exhibitions and Events (IAEE), and Exhibits Surveys, Inc., with funding by the PCMA Education Foundation.

  LEARNER OUTCOMES:

  • Identify technology resources that enhance a tradeshow.
  • Deliver more value to exhibitors and the organization using the latest technology.
  • Extrapolate ideas from lessons learned for integration into an organizations marketing tool kit.

  SPEAKERS:

  Skip Cox, President and CEO, Exhibit Surveys, Inc.
  Douglas Ducate, President and CEO, Center for Industry Exhibition Research
• 10:30 a.m. - 12:00 p.m.

  PCMA Education Foundation Student Planner of the Year Session
  Student Leadership: From University to Servant Leadership

  Leadership

  Essential Education

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  Created by PCMA Student Planner of the Year Astrid E. Schrier, Temple University

  Are you committed to an organization's philosophy and would like to assist in achieving their goals? Do you feel like you have a lot to offer but are unsure how to lead the charge? Robert K. Greenleaf wrote extensively on a new kind of leadership model that puts serving others, including employees, customers, volunteers, and community as the number one priority. Through interactive exercises and discussions, participants will  explore "servant- leadership" as described by Greenleaf, examine the characteristics of Servant-Leaders, and have an opportunity to assess their own servant-leader abilities. Discover how to achieve results in line with an organization's values and integrity, when you become a leader that emphasizes trust, empathy and the ethical use of power.

  LEARNER OUTCOMES:

  • Identify the meaning of servant leadership and how it can apply to your organization and the meetings industry.
  • Determine leadership opportunities in your student chapter.
  • Re-design your student chapter using the ideals of servant leadership.

  SPEAKER:

  Jan Levy, Executive Director, Leadership Tomorrow

  Astrid was the recipient of the Student Planner of the Year Award made possible by the PCMA Education Foundation. The award is available every spring and its recipient is chosen based on academic record, faculty recommendation, and résumé. To be chosen for the award the student must submit a proposal for this session. For more information, please contact students@pcma.org.
• 10:30 a.m. - 12:00 p.m.

  The Business of Events

  Strategic Planning/Thinking

  Executive Education

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  Are you following a business model when planning your events? Meetings and events represent a significant portion of every organization's budget and you are accountable for decisions you make when delivering them. Whether planning meetings for associations or corporations, your approach must maximize value and be in line with your organization's goals. Listen to a Fortune 100 company executive describe how he developed a strong, sustainable business model on how to approach events and explore a comprehensive 'terrain map' that provides a clear understanding of the process of developing a business model. No matter what the scope of your position or business, the lessons learned in hearing his approach will be invaluable.

  LEARNER OUTCOMES:

  • Identify competencies needed for gaining additional success in the event business.
  • Approach your job with increased process and business acumen.
  • Develop a process around any event/meeting model.

  SPEAKER:

  Jeff Singsaas, General Manager, Events and Studios, Microsoft Corporation
• 10:30 a.m. - 12:00 p.m.

  Thinking Clockwise: Tools of an Innovative Leader

  Leadership

  Executive Education

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  Are you promoting an innovation-friendly climate? The process of creativity, discovery, and innovation can be well-defined, however, most of us fail to recognize the process, and few of us follow it consistently. In order to cultivate our best ideas we must identify and leverage creativity, discovery, and innovation to our best advantage. This session will help you generate fresh insights, lead your team to discover great ideas, and leverage those ideas to fuel organic growth for your organization.

  LEARNER OUTCOMES:

  • Gain tools and insights into how to think innovatively.
  • Overcome obstacles that can handicap innovation.
  • Identify and leverage behaviours that lead to innovation and creativity.

  SPEAKER:

  Dennis Stauffer, President, Insight Fusion, Inc.
• 10:30 a.m. - 12:00 p.m.

  The Masters Series
  Winning the Mind Game: The Art of Successful Negotiations

  Sponsored by InterContinental Hotels Group (IHG)

  Communication

  Professional Education

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  Negotiation is at the heart of what meeting planners and vendors do to reach an agreement on the best terms for their organization or client. Yet, few people are naturally great negotiators because the process is psychological. Learn to become a master negotiator with this definitive look at the nature and process of this age-old art.  Identify the bottom-line competitive nature of negotiations, verbal and non-verbal keys to winning the mind game, and the critical importance of preparation. Discover the components of effective negotiation, why win-win is not the best approach to negotiation success, and how to control the process, and – most importantly – guide the interaction.

  LEARNER OUTCOMES:

  • Realize that credibility in negotiation is much more than just experience and reputation.
  • Present your position in a way that is tailored for the specific person with whom you are negotiating.
  • Capitalize on your natural style in order to maintain control throughout the negotiation process.

  Paul Lisnek, J.D., Ph.D.

  Dr. Paul M. Lisnek is a nationally recognized television commentator, author, corporate trainer, trial consultant, and lawyer.  He serves as anchor of ‘Newsmakers” seen hourly on CNN Headline News, and as host for “Political Update with Paul Lisnek.” Dr. Lisnek has been featured and appeared on C-TV, MSNBC, WGN, MTV, and Court TV. His network appearances include The Today Show, NBC Nightly News, and Anderson Cooper 360, among numerous other programs. In addition to his media work, Paul is co-founder and Chief Executive Officer of Decision Analysis one of the nation’s leading trial consulting firms with offices in Los Angeles, San Francisco and Chicago. He is the former assistant dean of Loyola University Chicago School of Law and serves as an Ethics Commissioner for the Illinois Attorney Disciplinary Commission, an Illinois Supreme Court appointment.

  Paul Lisnek’s appearance provided by National Speakers Bureau
• 12:15 p.m. - 2:15 p.m.

  Educational Luncheon

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  Join your colleagues for lunch and hear the top industry trends during the Plenary Session.
• 12:15 p.m. - 2:15 p.m.

  PLENARY SESSION:
  Winds of Change: Five Forces Re-Shaping the Meetings Industry

  Sponsored by Hawai'i Convention Center

  Strategic Planning/Thinking

  Professional Education

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  Peter Yesawich conducts extensive research in the meetings industry every year and is prepared to share with you the latest macro trends that have the greatest impact on the meetings and convention industry. Join us for this informative session that will feature a panel of industry representatives, including leaders from a cruise line, airline, hotel and destination, to discuss how the trends are impacting their organizations. Take advantage of this opportunity to network with your colleagues and hear from Peter Yesawich on the top trends affecting the industry.

  LEARNER OUTCOMES:

  • Determine the implications of these trends on the future of meetings.
  • Evaluate the impact of emerging trends on meetings and conventions.
  • Examine the role these trends have on the planning and consumption of meetings.

  MODERATOR:

  Peter C. Yesawich, Chairman and Chief Executive Officer, YPARTNERSHIP

  PANELISTS:

  Chris Cahill, President and COO, Fairmont Hotels & Resorts, Inc.
  Christine Duffy, President and CEO, Maritz Travel Company
  Rick Meadows, Executive Vice President, Holland America Line Inc.
  Gregg Saretsky, Executive Vice President of Flight and Marketing, Alaska Airlines

   
• 1:45 p.m. - 4:00 p.m.

  L(earn)² Create Site Inspections That Sell™

  Facilities & Services

  Professional Education

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  Are you selling your site effectively? During this experiential session , discover new and unique ways to tailor your site inspection to your client's style by identifying their communication preferences. Eliminate stress and tension and handle sensitive situations with ease when you work with your clients the way they want to work. Increase your productivity by adapting your performance to their expectations. Note: Session is limited to the first 100 registrants. Pre-registration and an additional fee are required.
  
  

  LEARNER OUTCOMES:

  • Identify different communication techniques.
  • Discover how to assess your client's communication preferences.
  • Utilize different techniques to enhance your communications and become more effective.

  FACILITATOR:

  Michele Ferrari, Executive Vice President, Learning, L(earn)²
• 2:30 p.m. - 4:00 p.m.

  EDUCATION SESSIONS

• 2:30 p.m. - 4:00 p.m.

  Convention Centers, CVBs, and Planners: Moving from Adversity to Collaboration

  Facilities & Services

  Professional Education

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  Why is it sometimes difficult for planners, convention centers, and CVBs to be in agreement? Planners can feel as though their hands are tied when it comes to negotiating license agreement; convention centers may not be able to offer the flexibility they would like due to governance or other “political” issues; and CVBs are often torn between the two. This highly interactive group session will explore how each party can navigate this complex negotiation through three key areas of the meeting process, including: the Convention Center License Agreement Process; the on-site planner experience in trying  to accomplish its meeting objectives; and best practices for resolving controversial issues when they arise. Discover how to navigate this process with ease and become invaluable to your organization.

  LEARNER OUTCOMES:

  • Implement strategies and processes for booking events and meetings at different facilities and destinations.
  • Apply the different steps to contract a convention center versus an individual free-standing hotel.
  • Perform best practices for contracting and conducting successful meetings and events.

  MODERATOR:

  Barry L. Smith, President and CEO, Metro Toronto Convention Centre

  PANELISTS:

  Warren Buckley, Chief Executive Officer, Suntec Singapore
  Dave Peckinpaugh, CMP, President & CEO, San Diego Convention & Visitors Bureau
  Reba Pittman Walker, CEO and General Manager, Washington Convention Center
  Kathleen Ratcliffe, President, St. Louis Convention and Visitors Commission
  Debra Rosencrance, CMP, CAE, Vice President of Meetings and Exhibits, American Academy of Ophthalmology
• 2:30 p.m. - 4:00 p.m.

  Creating Possibilities: Show & Tell

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  Remember ‘Show & Tell’ from elementary school? Because you have so many incredible stories to tell, we’d like to put you on stage!  Here’s an opportunity for you to share your personal meeting planning experiences with your peers using a new presentation format called Pecha Kucha (pronounced ‘pa-cha-ch-ka’. Japanese translation: ‘the sound of conversation’). You’ll tell your story using 20 PowerPoint slides which will change every 20 seconds (about 6:40 minutes) and then take your bow. If you have a compelling story to tell (and are not shy about it), please e-mail a brief outline of your story and your complete contact info to education@pcma.org by December 21st. Don’t miss this unique chance to share your personal meeting planning story or pick another topic of your choosing.

  LEARNER OUTCOMES:

  • Experience a new presentation style.
  • Discover best meeting practices.
  • Recognize your peers newfound presentation skills.

  To read Jeffrey Cufaude, President and CEO, Idea Architects  blog about Pecha Kucha, click here.
  For more info on Pecha Kucha, click here. 
  To see an example of Pecha Kucha by Daniel Pink, author of A Whole New Mind (subject of PCMA’s 1st Book Club), click here.
• 2:30 p.m. - 4:00 p.m.

  Corporate Planners SIG

  Professional Development

  Professional Education

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  The SIGs are designed for attendees with similar interests to identify common challenges, discuss best practices and share possible solutions in an informal, comfortable environment.Each SIG will address the following questions:

  • What are our greatest challenges?
  • What are the reasons for those challenges?
  • What’s the impact on ourselves/our organizations?
  • What’s our vision for solving these challenges?

  Each group will assign a note taker to capture responses to each question. Comments will be transcribed and circulated after the meeting.
• 2:30 p.m. - 4:00 p.m.

  From Vision to Reality: The Innovation Process

  Strategic Planning

  Executive Education

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  Do you know how to encourage innovation from your team? Most individuals have read about innovation, heard about innovation and maybe even tried to be innovative, but few understand exactly what the process of innovation really is. It is not the result of a lone genius; rather it is a collaborative process where people from many different parts of the organization contribute to the creation and implementation of new ideas. This session will explore the process of innovation and how to take the tools and use them from idea generation to innovation implementation. Discover how to implement innovation processes to improve your meetings and events.
  

  LEARNER OUTCOMES:

  • Apply innovation to develop creative decisions.
  • Apply the innovation process individually and within teams to realize opportunities in the planning and execution of meetings and events.
  • Implement innovations in your next event.

  SPEAKER:

  Michael Stanleigh, President, Business Improvement Architects
• 2:30 p.m. - 4:00 p.m.

  Gain a Strategic Advantage with a Diverse Workforce

  Talent Management

  Professional Education

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  How diverse is your organization? At top companies, building diverse teams has become a central piece of business strategy. The link between diversity and competitiveness is clear. The best managers recognize that they must encourage employees to retain their differences and apply their unique perspective to keep the organization competitive. This session will identify strategies to determine what is necessary to maximize a diverse group's productivity and become a more competitive organization.

  LEARNER OUTCOMES:

  • Recognize the strategic advantage of a diverse workforce.
  • Obtain insight on how diverse groups produce diverse thinking and promote creativity.
  • Harness the power of diversity in your organization to gain a competitive edge.

  SPEAKERS:

  Efrain Garza Fuentes, Director of Multicultural Programs, The Walt Disney Company
  Linda Russell-Callecod, Partner and Consultant, The Effectiveness Institute
• 2:30 p.m. - 4:00 p.m.

  Outsource is Not a Dirty Word: Successful Outsource Collaboration

  Facilities & Services

  Professional Education

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  Outsourcing can be your saving grace, your step up the management ladder, or your downfall. Working together with independent or third party professionals can enhance the overall quality and efficiency of the project. Hear from a former association executive who was afraid to outsource, and has now become the 'outsourcing evangelist' for Microsoft, as well as the event planner to whom she outsources. Explore how you can successfully outsource collaboratively within a budget to increase your value in your organization, manage your workload, boost your expertise or creativity, and take your event or exhibits to the next level.

  LEARNER OUTCOMES:

  • Assess the challenges and benefits of outsourcing.
  • Convincingly present outsourcing to management and your team.
  • Apply tried and true methods for effective outsourcing communication and supervision.

  SPEAKERS:

  Catherine Springman, Sales Manager, RealTime Productions
  Kati Quigley, Director, Event Marketing, Microsoft Corporation
• 2:30 p.m. - 4:00 p.m.

  Program Design and Execution SIG

  Professional Development

  Professional Education

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  The SIGs are designed for attendees with similar interests to identify common challenges, discuss best practices and share possible solutions in an informal, comfortable environment.Each SIG will address the following questions:

  • What are our greatest challenges?
  • What are the reasons for those challenges?
  • What’s the impact on ourselves/our organizations?
  • What’s our vision for solving these challenges?

  Each group will assign a note taker to capture responses to each question. Comments will be transcribed and circulated after the meeting.
• 2:30 p.m. - 4:00 p.m.

  Proving the Value of Meetings and Events

  Business Development

  Professional Education

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  Hearing more and more about ROI? Puzzled about how to show it? You're not alone. Major strides are being made in the effort to track return on investment for meetings, but the process can be confusing. This session will examine new developments in tracking ROI and show clear examples of how meeting planners can measure it. Through a combination of discussion and exercises, you will learn how to use the ROI Methodology to prove the value of meetings and events. Discover how you can plan more effective meetings that add true value to your organization.

  LEARNER OUTCOMES:

  • Identify the business drivers for measuring ROI.
  • Identify methods of communicating and reporting value of your meetings to your superiors.
  • Prove the economic impact of your meetings to your potential destinations and stakeholders.

  SPEAKER:

  Jack Phillips, Ph.D., Chairman, ROI Institute, Inc.
• 2:30 p.m. - 4:00 p.m.

  Taking your Meeting to India?

  Event Management

  Professional Education

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  Recently, India has emerged as a competitive venue for meetings and conventions. As with any international destination there are unwritten rules and protocols that should be followed to ensure a successful event. Discover how to navigate the details of customs, brokers, specialized meetings, incentives, convention and exposition (MICE) contacts, international transportation to, from and within the country and immigration requirements. Find out how to negotiate for the best results with a local contact within the destination city. This highly informative session will help you plan and execute a successful event in this emerging market.

  LEARNER OUTCOMES:

  • Prepare for executing a meeting or convention in India.
  • Formulate a project plan including the necessary contacts for dealing with local professionals.
  • Explore negotiation strategies that will result in competitive rates for the hotel package as well as convention center requirements.

  SPEAKER:

  Phillip Logan, General Manager, Development & Special Projects, Accor India
• 2:30 p.m. - 4:00 p.m.

  Volunteerism and the PCMA Member Experience

  Professional Development

  Professional Education

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  Are you looking to build your leadership skills? Do you want to advance in your career? Then learn how to maximize the value of your PCMA membership by making smart choices about when and how to get involved. This session will explore the value of involvement, and expectations/requirements when taking on tasks and roles within PCMA and other organizations. Discover how the PCMA Member Experience System can enrich your volunteer opportunities and benefit you professionally.

  LEARNER OUTCOMES:

  • Recognize the skills necessary for involvement.
  • Discover the satisfaction and personal growth that comes from leadership level involvement.
  • Create a plan for higher level of personal commitment to your profession.

  SPEAKERS:

  Greg Deininger, Vice President of National Accounts, Marriott Global Sales Organization
  Jim DeLizia, CAE, Principal, DeLizia Consulting Services
• 2:30 p.m. - 5:00 p.m.

  L(earn)² Build Attendance™

  Venue sponsored by Safeco Field, home of the Seattle Mariners

  Event Management	Professional Education
  Marketing

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  Travel to the home of the Seattle Mariners for this experiential session and gain the necessary tools and experience to increase attendance at your next annual meeting. Each team will receive a budget of time and money to implement specific tactics to build attendance. Receive feedback based on choosing the right tactics, in the right order, at the right time. Be careful… it’s not as easy as it sounds – real life examples of attendance decreasing obstacles are also included. Note: Session is limited to the first 90 registrants. Pre-registration and an additional fee are required. Buses depart at 2:30 p.m. from the Convention Place Transportation Center.

  LEARNER OUTCOMES:

  • Identify tactics that will increase attendance.
  • Retain repeat attendance and drive first-time attendance.
  • Create an effective plan to build attendance.

  FACILITATOR:

  Doug Bolger, Chief Learning Officer, L(earn)²
• 4:15 p.m. - 5:30 p.m.

  PCMA HQ Committee Meetings

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  2008 Achievement Awards and Recognition Committee

  2008 Convene Task Force

  2008 Chapter Leadership Council

  2008 Network for the Needy Committee

  2008 Membership Committee

  2008 Leadership Program Committee

  2008 International Task Force

  2008 Industry Research Committee
• 4:15 p.m. - 5:30 p.m.

  2009 AMPC Orientation

• 5:00 p.m. - 6:00 p.m.

  International Reception (by invitation)

  Sponsored by VisitBritain
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  To request an invitiation, please contact Daris Frencha at dfrencha@pcma.org.
• 6:00 p.m. - 9:00 p.m.

  Open Supplier Evening

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  Please remember to bring your guests back to Party With a Purpose for more networking and fun!
• 9:00 p.m. - 12:00 a.m.

  Party With a Purpose

  Founding Sponsor GES Exposition Services
  Sponsored by: Mexico Tourism Board, Austin Convention & Visitors Bureau,
  Comcast Arena at Everett Events Center,
  and Experience Music Project | Science Fiction Museum and Hall of Fame
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  Have a blast while giving back! Join the PCMA Education Foundation in celebrating its 15^th Annual Party With a Purpose at Experience Music Project (EMP), a one-of-a-kind music museum featuring a world-class collection of artifacts (including guitars used by Bob Dylan, Bo Diddley, Muddy Waters and Kurt Cobain).

  The Spazmatics, the ultimate ‘80’s band provided by Austin Convention & Visitors Bureau, will help you dance the night away during this evening of pure energy and entertainment. Proceeds from this event will benefit The Moyer Foundation's Camp Erin, a nationwide network of bereavement camps designed for children ages 6-17 who have experienced the death of a loved one. Party With a Purpose also supports the PCMA Education Foundation and PCMA Network for the Needy^®. For more information, please click here. An additional fee will apply. Please register for this on the registration form.
• Passport to Northwest Wines

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  Did you know that the Northwest region is the nation’s second largest producer of wine? Now is your chance to take a journey through the region’s best wineries with Passport to Northwest Wines. From January 12 – 16, visit seven participating Seattle hotels during lounge hours, where a different, well-known Northwest wine will be featured. A perfect respite from your day, meet and mingle with fellow attendees, while sampling varietals such as syrah, sauvignon blanc, merlot and pinot and much more. Each hotel is about a 5-10 minute stroll through the downtown shopping district. At each location, bring your PCMA badge to receive a stamp on your passport when you purchase wine from the Passport to Northwest Wine menu. Visit all seven hotels and drop off your completed card by the Wednesday Networking Luncheon on January 16 to enter to win Grand Prize of 4 mixed cases of WA/OR wine and a wine refrigerator!

  • Crowne Plaza – Regatta Bar
  • Sheraton – Daily Grill
  • Fairmont Olympic – Terrace Lounge
  • Red Lion – Terrace Garden, 5th Floor
  • Grand Hyatt – Ruth's Chris Lounge
  • Westin – Lobby Bar
  • Hilton – Lobby
• Pine & Gilmore's Seattle Experiences Audio Tour

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  Discover how you can create more compelling meeting experiences with a tour around Seattle. Opening general session speakers, B. Joseph Pine II and James H. Gilmore, authors of the best-selling book, The Experience Economy, will be your guides through a cell phone audio tour of some of the most engaging and insightful experiences in town. As you visit each venue, call a dedicated phone number to hear Pine & Gilmore's commentary on the various venues – and more importantly, how you can learn from your experience to bring practical ideas back to your organization. This isn't about best practices – after all, none of these places are in the conventions and meetings business.  Rather, it's about best principles – figuring out which principles you can apply from seemingly unrelated – but surprisingly relevant – environments to create more compelling meeting experiences. More information on the tours to come.